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       Marco Island ​& Naples Florida Real Estate for Sale

Debbie Gardiner 


​Deborah J. Gardiner,P.A.

Certified Negotiation Expert

  Premiere Plus Realty Co.

370 12th Ave S Ste. # 100

Naples, FL  34102 


886 Park Ave.  #103

Marco Island, Fl  34145

Mobile:  239-784-7947


1)  Hire a REALTOR®  Studies show that home sellers who use a REALTOR® to represent them generally get a better price than those who sell the home themselves. REALTORS® are up-to-date on critical processes and can help keep you out of trouble. They can also help you get your home sold at the best price in the right time frame. Equally as important, REALTORS® add objectivity to an inherently emotional transaction.

2)  Before Your Home Is Listed:  It’s important to have your home in good showing condition before buyers start going through it. Here are some steps to take: Touch up interior and exterior paint as needed. Install new carpeting and flooring if it appears worn or dated. Make sure the front is clean and spruced up–curb appeal will create a favorable first impression. Trim bushes and plants as needed, and make sure the lawn is kept mowed and trimmed. In autumn, rake the leaves.  Keep the interior clean, decluttered and odor-free. Eliminate evidence of pets. Minimize personal items such as family photos. You want buyers to see themselves living in the home. Consider putting excess furniture and belongings in storage. Now’s the time to clean out the garage and basement.  Sell, give away or throw away items you don’t need.  Consider having a pre-listing inspection performed. Buyers will be hiring professional inspectors; here’s your chance to address problems in advance. Consider engaging a professional stager to give your home the right emotional appeal.  

3)  During the Listing Period:  When potential buyers visit your home, either be absent or make yourself as inconspicuous (read a book on the lanai, etc.) as possible.  Serious buyers like to look inside closets, cabinets, refridgerators, etc., to check condition and quality. They are not always comfortable doing this if the sellers are present.  Creating a nice, light, natural aroma is a very positive effort toward selling your home.  This can be done by cooking apples & cinnamon on the stove, baking a pie, or something similar. Fresh flowers are a nice "welcome" touch in the entryway and makes for a friendly introduction into your home.  

4)  Offers:  If offers are made that don’t match your hoped-for price, don’t take it personally and/or reject them too quickly.  Pay attention to your agent’s advice. Consider dropping the price if several months go by with few or no offers, but if you and your agent have priced your home properly from the start, this shouldn’t be necessary. Don’t get discouraged.